Overcoming Shiny Object Syndrome
- Sinead Acevedo
- Nov 6, 2023
- 2 min read
Do you find yourself constantly jumping from one project to the next, never completing anything or seeing any tangible results? If this sounds like you, chances are you might have what's known as "Shiny Object Syndrome." It's a common issue for online entrepreneurs who find themselves constantly distracted by new offers, niches, and strategies. But don't worry - it is possible to overcome it!
This blog post will discuss how I overcame my own Shiny Object Syndrome and embraced a consistent strategy for success.

What is Shiny Object Syndrome?
Shiny Object Syndrome (SOS) occurs when an entrepreneur finds themselves unable to focus on a single task and instead keeps getting drawn to other projects that seem more interesting at the moment. This can be incredibly detrimental, as it prevents entrepreneurs from achieving any kind of progress in their businesses. SOS can also lead to burnout and frustration if left unchecked.
My Story
I was once guilty of having shiny object syndrome myself. I would start a project, only to get distracted by something else before I could finish it. As a result, I felt overwhelmed and unproductive most of the time. After months of going around in circles, I finally decided to take action and commit myself to one strategy for the entire year - with some tweaks here and there to improve my signature course.
The Results
Once I had set my mind on this strategy and stuck with it no matter what, the results were almost instantaneous - within six months I had achieved my goals! By committing myself to one strategy, I was able to make steady progress without getting distracted by other projects that weren't directly related to my goal. This allowed me to stay focused on what really mattered - creating value for my customers through quality products and services.
If you feel like you're struggling with Shiny Object Syndrome in your business, know that you're not alone! It's perfectly normal for entrepreneurs to feel overwhelmed or distracted by new opportunities that come their way. The key is not getting too caught up in them; instead, take a step back and consider if those opportunities are really necessary for your business or if they are just distractions from what really matters - creating value for your customers through quality products/services. Once you've identified which opportunities fit into your overall strategy, commit yourself wholeheartedly but remain open-minded enough to adjust as needed along the way so that you can reach your goals faster!
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